Screen design, printed matter and publications.
Scrutineer Publishing works on behalf of, and alongside, artists, writers, academics and poets to enable the production of book works and written artefacts, online sites and publications. The Scrutineer is the artist and designer Rachael Adams.
Overview: design and production of: websites > the purpose, generally, is to showcase and promote the clients work and ideas > branding > an oddly unpleasant word for a form of visual story-telling. Ideally perhaps, branding would be an exercise in gently – or more persuasively – establishing and reinforcing a visual identity, perhaps with informative content and graphics > digital strategy > a slightly corporatised phrase for the evolving process of creative thinking and problem-solving purely for online platforms > blog/Tweet/Instagram > to share ideas and knowledge whilst gaining and cultivating connections and relationships > marketing > the purpose of using design to communicate a brand, an idea, or knowledge to an audience > project management > identifying the aim and heading in that direction whilst sticking to a budget and keeping the reins on ‘creep’. Design and production of: printed matter > as above, but with added smell of paper; feel of paperstock and a requirement to proof very, very carefully.
Project creep refers to uncontrolled changes or continuous growth in a project’s scope. This can occur when the scope of a project is not properly defined, documented, or controlled. It is generally considered harmful. Sometimes however, it’s the result of evolving ideas. In which case, evolving-creep in incremental stages might be embraced.
She is exceptionally qualified > 25 metre Swimming Certificate > GCSE Art, Drama, English Language & English Literature; (thank goodness Art Colleges – pre-curriculum – accepted disadvantaged children on the basis of fighting spirit & an inkling of potential…) > DATEC Diploma in Foundation Studies > A Level Art; A Level Etching; (loss of rural accent after mixing with a new crowd) > BA (Hons) Degree Fine Art Painting > Driving Licence > Self-Employment (with Thatcher’s Surprising Triumph, the Enterprise Allowance Scheme) > Post Graduate Diploma in Narrative Art/Editorial Design > MA Sequential Art > Level 2 Numeracy (oh, no – you can’t lecture in Art without a Maths qualification) > City & Guilds Teaching Certificate…